EXPERIENCE OVERVIEW
With electric vehicles becoming the new norm, we aim to reinterpret Subaru messaging by looking through the lens of the mid-funnel shopping process and demand generation to optimize the vehicle selling page and website shopping experience.
Project Goals
Explore consumer expectations for an electric vehicle online shopping experience through user research in three markets
Understand motivations and contributing factors surrounding the purchase of an electric vehicle
Aid consumers in finding the right Subaru vehicle while also providing education on electric vehicle options with a quiz entitled “Help me find the right Subaru.”