USER RESEARCH METHODOLOGIES
Format of individual prototype usability test sessions conducted in person. Methods involved multiple rounds of feedback across multiple markets.
Round 1 (Denver) Exploring initial themes of understanding then develop recommendations for next prototype and study iterations for validation
Round 2 (Seattle & NYC suburbs) Validating initial findings against an iterated prototype and study in two different markets
Markets
Age 30-65 years
Income $50,000+
In the market for a new car or have purchased in last 12 months
Non rejecters of Subaru