USER DEMOGRAPHICS AND USER RESEARCH

Our User - Female ballet dancers
Advanced to professional experience
Minimum of 5 years en pointe
Minimum of 10 years ballet experience
19-21 years old

The goal of user interviews was to discover common issues among interviewees and how to solve such issues within a smaller scope. Topics explored were pointe shoe preparation, frequency of purchasing pointe shoes, prevention strategies for dying shoes, padding usage, in addition to injuries caused by pointe.